An Analysis of Scientific and Technical Terminologies in Indigenous Language Television: A Case Study of the Program “Penj Laktar”

Abstract

The realisation of sustainable development goal 3: Health and well-being remains an elusive dream for most countries. One of the barriers to its achievement in Kenya is inadequate access to health services. Indigenous language media have been touted as the best vehicle for communicating development matters as they are the most commonly spoken and understood by the most marginalised communities. However, inadequate scientific and technical terminology can hinder effective communication. This paper seeks to show how scientific and technical terminologies are presented on the program “Penj Laktar” on Ramogi TV, an indigenous language television station in Kenya that broadcasts in the Dholuo language. It is a qualitative study with a case study approach. Data from 10 conveniently selected episodes were collected through observation, coded, analysed and presented descriptively. Results showed that the use of English was predominant in reference to diseases and medical conditions. However, the presenter and visiting doctors also employed strategies to explain medical terminologies in Dholuo. There was also evidence of terminological development and a commitment to language growth by the media house. These findings could help Media houses review their use of medical terminologies in the Dholuo language, thereby improving communication with the target communities and access to health information. The study provided a rare East African perspective of indigenous language media. It further showed that Indigenous language media can adapt and are adapting to science and technology. To further develop medical terminologies, media houses should collaborate with medical professionals