SUSTAINABLE PERFORMANCE FRAMEWORK INDICATORS FOR DOMESTIC TOURISM IN KENYA CASE OF NAKURU, NAIROBI AND MOMBASA TOWNS
| dc.contributor.author | Omare, Mongare | |
| dc.contributor.author | Kambaga, Dunstan | |
| dc.date.accessioned | 2023-01-12T10:46:40Z | |
| dc.date.available | 2023-01-12T10:46:40Z | |
| dc.date.issued | 2023-01-12 | |
| dc.description.abstract | This study looked at the factors that affect domestic tourism in Nairobi, Mombasa, and Nakuru with a view of addressing them and coming up with sustainable performance frameworks for domestic tourism industry. The study investigated a sample of cross-section of the tourist and other tourism stakeholders using a questionnaire survey method. A sample of 600 respondents from the tourism industry players in the regions was selected using purposive and stratified random sampling. A closed and open-ended structured questionnaire schedule with both closed and open-ended questions were used to collect data. A total of 558 respondents filled and returned the data collection tools representing a response rate of 93%, from which analysis were done and statistical inferences made presentations and conclusions drawn. The study observed that the government and other tourist industry stakeholders must work together to address hindrances pointed out in order to improve domestic tourism these include price adjustments, emphasis on tourism education through curricula, creation of a strong people friendly domestic tourism policy; the need of sensitizing the local communities on the value of tourism and the need to conserve national resources for posterity. If these measures are taken then increased domestic tourism participation leading to creation of jobs thus reducing poverty. It is expected that the study will assist the government and other industry stakeholders in coming up with practical measures to address the obstacles facing domestic tourism with a view to increasing Kenyan participation in domestic tourism, and also contribute to theoretical knowledge. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/1835 | |
| dc.language.iso | en | en_US |
| dc.relation.ispartofseries | ;page 13 | |
| dc.subject | Domestic tourism, stakeholders, taxation, people-friendly | en_US |
| dc.title | SUSTAINABLE PERFORMANCE FRAMEWORK INDICATORS FOR DOMESTIC TOURISM IN KENYA CASE OF NAKURU, NAIROBI AND MOMBASA TOWNS | en_US |
| dc.type | Article | en_US |
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- Tourism sector in Kenya has been recording improvements after prolonged electioneering period and negative travel advisories issued by some countries. Improved performance of the sector was supported by enhanced security, and aggressive promotion in both the domestic and the international markets. Receipts from the sector increased significantly by 20.3 per cent from KSh 99.7 billion in 2016 to KSh 119.9 billion in 2017. This was attributed to the increase in the number of international visitor arrivals that rose by 8.1 per cent from 1,339.7 thousand in 2016 to 1,448.8 thousand in 2017. 12.2. Hotel bed-nights occupancy increased by 11.3 per cent from 6,448.5 thousand in 2016 to 7,174.2 thousand in 2017. The number of international conferences held contracted by 15.9 per cent from 227 in 2016 to 191 in 2017. On the other hand, local conferences held increased by 2.4 per cent from 3,755 in 2016 to 3,844 in 2017. 12.3. The number of visitors to national parks and game reserves rose by 2.6 per cent to 2,345.2 thousand in 2017. However, visitors to museums, snake parks and historical sites decreased by 15.3 per cent to 782.0 thousand in 2017 from 923.1 thousand in 2016.(Kenya Economic survey 2017) In this study, sustainable tourism is viewed as the ability for a tourist to participate in tourism activities in order to experience and reap the full benefits of tourism products today and be able to do so in indefinite future. The management of tourists’ destinations for the purpose of achieving sustainability of the tourism industry has been on the general principles of planning which includes resource assessment, market analysis, developing strategy and marketing plans (Godfrey and Clarke, 2000). The strategic planning for the promotion of inbound tourism has been witnessed in countries such as Japan, New Zealand, China, Australia, USA, and many others. In order for the government and the entire tourism industry to effectively strengthen the domestic tourism in the country, there is a need to thoroughly examine the nature of the promotional strategies that exist to assist awaken both local and international tourism in the country. Authors such Jones et al (2005), Sindiga (2000), and Akama (1999) have seen the significance of promoting domestic tourism in line with the needs of the community. Jones et al (2005) identified the need to create awareness and put in place legislative measures not only for safeguarding the tourism industry but also for involving the local communities in the planning and promotion of tourism. The global events including the recession of US and European economies from 2007 onwards together with the several local terrorist’s attacks from August 1998 to the most recent Garissa attack that happened in April 2015, made Kenya to realize that over dependency on overseas visitors is rather risky thus need to invest on domestic tourism for sustainability in tourism revenues ,As a result, the government embarked on marketing an alternative to international tourism in order to sustain the overall tourism sector through. Campaign slogans such as “Tembea Kenya” and “Magical Kenya” that have the objectives of encouraging Kenyans to travel within the country, however, despite of this noble efforts the results are meagre.
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