Browsing School of Information and Communication Studies by Subject "THE INFLUENCE OF BIG DATA ANALYTICS ON ORGANISATIONAL PERFORMANCE: A COMPARATIVE STUDY OF THE TECHNICAL UNIVERSITY OF KENYA AND STRATHMORE UNIVERSITY"
Browsing School of Information and Communication Studies by Subject
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Browsing School of Information and Communication Studies by Subject "THE INFLUENCE OF BIG DATA ANALYTICS ON ORGANISATIONAL PERFORMANCE: A COMPARATIVE STUDY OF THE TECHNICAL UNIVERSITY OF KENYA AND STRATHMORE UNIVERSITY"
ABSTRACT
This study investigated the influence of big data analytics on organisational performance of academic institutions in Kenya. The Technical University of Kenya (TUK) and Strathmore University (SU) provided the ...