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HOTEL GUESTS’ ATTITUDES TOWARDS TOURISM TRAINING IN MIDDLE LEVEL COLLEGES IN KENYA

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dc.contributor.author Kambaga, Dunstan
dc.contributor.author Wasilwa, Sitati N.
dc.contributor.author Ipara, Hellen
dc.contributor.author Omare, Mongare d
dc.date.accessioned 2023-01-12T08:35:12Z
dc.date.available 2023-01-12T08:35:12Z
dc.date.issued 2023-01-12
dc.identifier.uri http://hdl.handle.net/123456789/1833
dc.description Tourism is a key pillar of Kenya’s national economy, contributing more than ten per cent of the country’s Gross Domestic Product, and providing a source of livelihood to millions of Kenyans (GoK, 2015). According to the World Bank lack of quality hotels in a country hurts tourism development (World Bank, 2012). Although success has been recorded in the tourism sector in Kenya, sustaining this success requires, safeguarding of existing tourism resources and quality human resource training in MLCs (KNBS, 2013). Travel and tourism in 2011 globally employed about 8.7 percent of total employment, generating 9.1 percent of total gross domestic product and visitor exports generated US$1,170.6 billion (5.3 percent of total exports). In developing countries, tourism stimulate various investments and generates revenue to the government (WTTC, 2012). In Kenya, travel and tourism contributed 13.7 percent of the Gross Domestic Product (GDP) and 11.9 percent of the total employment (WTTC, 2012). Additionally, through its multiplier effect, tourism has led to growth of industries such as hospitality, transport, accommodation, entertainment, travel agencies and related services, health and training, among others, that are directly associated with it. Due to competition, hotel guests in Kenya are not getting quality satisfaction from products being offered and as such, hotel guests are switching to other countries like Zimbabwe, Botswana, Swaziland, Tanzania and Uganda which offer similar tourist attractions (World Bank, 2010). Tourism is a vibrant sector confronted with varied issues like insecurity, professionalism, globalization, technical development and ecological changes (UNWTO, 2000). Consequently, there is need for the advancement of training and the enrichment of qualifications (Anne-Mette & Steen, 2001). Attitudes are formed through one’s socialization process which forms values and believes during early age of children hood and later shaped by family, religion among others. Such socialization process affects individual attitudes towards services offered by tourist hotels en_US
dc.description.abstract The aim of this study was to highlight tourism sector’s human resource training and development which depends on middle level colleges (MLCs) in Kenya’s tourism sector. With the growing tourism industry in Kenya, however, there has been no study to assess the demonstration of MLC trainees in tourism hotels under the universal changing tourism environment in Kenya. Hence, the study, specifically, attempted to determine the relationship between variables accessible in the hotel (amenities, customer care, cognition; and, effectiveness and efficiency) and satisfaction levels of services offered to hotel guests by tourism trainees in the hotel industry. The study adopted description research designs primarily targeting hotel guests in hotels. A total of 116 questionnaires were administered randomly to hotel guests from 21 randomly selected hotels in Nairobi for the study. Data were collected using questionnaires and interviews and were analyzed using descriptive and inferential statistics including; means, percentages, frequencies, ANOVA and chi-square tests. Findings revealed that most hotel guests were satisfied by ‘front office staff services’, since it was the only ‘service’ related to each of the four accessible variables in hotels and which implied that hotel guests were influenced with the employees’ warm welcome, friendly nature and better knowledge in solving some of their personal problems. Further, the information center in the ‘front office’ gave hotel guests full information about the hotels like the availability of brochures. The study recommends that the government coordinates all MLCs tourism training programmes to ensure quality graduates for tourism promotion and development. Finally, further study is to be undertaken to determine security on female hotel guests (amenities) in hotels relating to individual differences among hotel guests. en_US
dc.language.iso en en_US
dc.relation.ispartofseries ;page 13
dc.subject Middle level colleges, hotel guests, tourist hotels, tourist training programmes. en_US
dc.title HOTEL GUESTS’ ATTITUDES TOWARDS TOURISM TRAINING IN MIDDLE LEVEL COLLEGES IN KENYA en_US
dc.type Article en_US


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